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Set Production direction for each Studio

Distinguish project style, marketing styles and image or video production direction.

± 5 minutes of reading & practice· Marketing Studio

AFTER THIS GUIDE, YOU CAN

A visual direction matching the Studio and media type is selected.

Before you start

  • Choose a goal: product promotion or a film story.
Shape, resolution, duration: what is the difference?

Shape (ratio) is the ratio of the width and height of the frame. 9:16 looks tall, while 16:9 looks wide.

9:16Tall portrait
16:9Landscape
1:1Square
4:5Shorter portrait
Resolution = number of pixels
Pixels are small dots that make up an image. Example of horizontal video: 1280 × 720 pixels (720p) and 1920 × 1080 pixels (1080p) are both 16:9. The second one has more pixels, not a longer duration.
Duration = length of video or sound
Example: a 5 second video finishes faster than a 10 second video. Still images do not have a playback duration. Duration options follow the available models.
AI model = the engine that creates your result
Each model can have different shape, resolution, duration, sound and cost options. Start from the options available on the tool, then read the cost calculations.
Quote = the price shown before generation
Check the SC (SCENRA Credits) amount before pressing Generate. Changing the model or settings may change the price. Academy exercises do not use credits.

These examples explain the terms. The available settings and actual prices depend on the SCENRA tool when you open it.

STEP BY STEP GUIDE

Follow one by one.

0/3 understood

STEP 01

Choose the context first

Production direction is in Marketing Studio and Cinema Studio, not Generate Image or Generate Video. Select Image or Video to see choices for that medium.

GUIDE ILLUSTRATION

Start with your product, determine the message, then review the promotional materials created.

Visuals of learning concepts, not screenshots of tools or guaranteed results.
View all steps at once
  1. Choose the context first

    Production direction is in Marketing Studio and Cinema Studio, not Generate Image or Generate Video. Select Image or Video to see choices for that medium.

  2. View examples before choosing

    In the composer, Production direction sits to the left of AI help. Open Choose, inspect the visual example and description, then choose a useful direction. Examples guide you; they do not guarantee identical results.

  3. Separate the two Studio workflows

    Marketing focuses on products and ads. Cinema focuses on scenes and film continuity. Choose or change the Cinema project style in Story; return to Default when needed.

TRY IT, THEN CHECK IT

Are you ready to move?

Perform or understand the following checks. Check honestly; This progress is to help you learn.

ONE SHORT QUESTION

Where do you change the overall Cinema project style?

Avoid common mistakes

Treating style and model as the same

Style guides the look; the model determines capabilities, limits and price. Check both before generating.

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Learn in small steps.

Complete all steps, practice checks, and answer quizzes correctly to mark the guide complete.

Next: Replace a performer with Replace+Move
SCENRA ACADEMY/ Your ideas deserve to be seen.Learning is free. Creating media in SCENRA uses credits.Feature reference October 22, 2026 · Update using UTC · Browser progress, no account sync.